In 1999 Skullphone popped up on city streets with his icon of a witty black-and-white skull holding a cell phone. Through repetition of imagery, Skullphone has repeatedly stayed up. Notably, In 2008 Skullphone sparked controversy and conversation when he re-arrived outdoors on the first digital billboards found throughout the southland. As both megaphone and white noise, he left local and online audiences to their own devices regarding mobile phone connectivity, personal privacy, targeted advertising, outdoor artists, outdoor art programs, urban blight, and life in Los Angeles.