November 16, 2010

FriendsWithYou teams up with Pharrell


Check out PCP Artists FriendsWithYou and their recent collaboration with Pharrell!

.."For the partners, working closely with Miamian Pharrell Williams -- the protean being who dominates every aspect of pop life here -- has helped their already chipper mood. Both in their 30s and Miami homeboys, they've been on a roll lately. The benediction of Pharrell has, of course, changed the course of FWY. 'He has helped us so much with merchandising, our artwork, the films and branding we want to do,; says Borkson. 'His dreams are so big, and he under- stands how we want to put our dreams into play.'...."

To read the full article on PAPERMAG, click here.